Design is a way of thinking and creating. It tells stories, evokes emotions, and transforms realities by organizing, simplifying and helping us better understand the world around us.
I'm a Designer, Creative Director, and Brand Strategist with over 20 years of experience creating projects across North America, Europe, and Latin America. I ask questions to understand who I’m designing for, ensuring that my work is meaningful. I love learning, collaborating, and incorporating sustainability into both my work and everyday life.
I’ve received awards from the American Institute of Graphic Arts in New York, The Creative Review in London, the Museum of Architecture and Design in Chicago, and Output Magazine in Berlin. I hold an MFA in Media Design from Art Center College of Design, where my thesis, “Seams: Media Design, Fashion & Social Justice,”, won multiple awards and became part of the Center for the Study of Political Graphics' permanent collection in Los Angeles. In 1996, I graduated Magna Cum Laude with a BA in Graphic Design from Iberoamericana University in Mexico City. Beyond my work, I love sports, the outdoors, real food, and traveling with my husband and two kids.
The Creative Review Annual London, London, U.K.
How Magazine International Design Annual, U.S
Quorum Gold Medal, Association of Mexican Graphic Designers, Mexico
Good Design Award, The Chicago Athenaeum Museum of Architecture and Design, U.S
365 AIGA Annual Design Competition 25, American Institute of Graphic Arts, U.S
Print Magazine Regional Design Annual, U.S.
Grafik Magazine, Global Trends 2010 Book Nokia, 2009.
The Creative Review Annual, Global Trends 2010 Book, Nokia, 2009.
worldchanging.com, Cameron Sinclair. Wear what you believe in. 2005
NetDiver.net, New Media Culture Magazine, Carole Guevin. Seams Project. 2005.
CMYK magazine issue #27, Mimi Zeiger. Media Design, Fashion & Social Justice, U.S. 2005.
Los Angeles Times, Style that’s all over the California Map, U.S. 2005.
Marcas & Trademarks Mex, Quim Larrea, Ximena Perez Grobet, GG, Spain. 2011. Diverse Brand marks I designed included.
The Design of Dissent: Socially and Politically driven Graphics; Milton Glaser & Mirko Ilić, Rockport Publishers, U.S. 2006. Seams Project selected.
Output 07, Output-Berlin, Germany. 2004. Seams Project included.
AIGA’s Grown in California Exhibition, American Institute of Graphic Arts, Seams: Media Design, Fashion & Social Justice. U.S. 2004.
Center for the Study of Political Graphics, Los Angeles, Seams: Media Design, Fashion & Social Justice included in their collection in 2004.
Central Saint Martins College of Arts and Design, London, U.K. Fashion Surgery, 3d Fashion Design, and Drawing for Fashion. 2010.
Kellogg School of Management, Northwestern University, Chicago, U.S. 2008. Executive education: Building, Leveraging, and Rejuvenating Your Brand.
Female Leadership Program, Menttium 100, London, U.K. 12/2007 - 12/2008
The Leading Voice: Connecting Clear Ideas with Confident Communication, London, U.K. 2007.
Contact Adriana:
Pecorelli Panetteria
Pecorelli Panetteria is all about savoring fresh, high-quality bread. At a time when people crave real food, the tradition of European bread-making offers both comfort and joy. We worked with Pecorelli Panetteria to shape its name, brand strategy, and identity, bringing its passion for handmade, quality- obsessed bread to life.
Creative Direction: Adriana Parcero.
Client: Federica Merino / 2020.
Pecorelli Panetteria
Pecorelli Panetteria is all about savoring fresh, high-quality bread. At a time when people crave real food, the tradition of European bread-making offers both comfort and joy. We worked with Pecorelli Panetteria to shape its name, brand strategy, and identity, bringing its passion for handmade, quality- obsessed bread to life.
Creative Direction: Adriana Parcero.
Client: Federica Merino / 2020.
Nuraxi
Nuraxi invites you to enjoy natural luxury while supporting fair trade and fair wages. It brings together tradition and handmade craftsmanship to offer true joy to its customers. We helped Nuraxi define its tone of voice and brand personality, creating an identity that brings its passion for handcrafted textiles and products to life.
Brand strategy and Creative direction: Adriana Parcero.
Client: Teresa Robinson / 2014.
Nuraxi
Nuraxi invites you to enjoy natural luxury while supporting fair trade and fair wages. It brings together tradition and handmade craftsmanship to offer true joy to its customers. We helped Nuraxi define its tone of voice and brand personality, creating an identity that brings its passion for handcrafted textiles and products to life.
Brand strategy and Creative direction: Adriana Parcero.
Client: Teresa Robinson / 2014.
Nokia
At Nokia Design, a multidisciplinary team shaped the Nokia brand experience, covering research, design strategy, product design, user interface, packaging, retail, and motion. examples of projects I worked on are the "From A to B" Ovi Maps campaign and the Global Trends 2010 book.
At Nokia Design, I worked as a Creative Director for film, animation, editorial, and exhibition design. I also led design research and trend insights. From 2006 to 2009, I served as a Brand Strategist on the marketing team.
Nokia
At Nokia Design, a multidisciplinary team shaped the Nokia brand experience, covering research, design strategy, product design, user interface, packaging, retail, and motion. examples of projects I worked on are the "From A to B" Ovi Maps campaign and the Global Trends 2010 book.
At Nokia Design, I worked as a Creative Director for film, animation, editorial, and exhibition design. I also led design research and trend insights. From 2006 to 2009, I served as a Brand Strategist on the marketing team.
ETE
ETE is all about exploring our senses, starting with smell. We created a space where people can discover and enjoy aromas in a new way. The brand and space invite people to connect with their senses and learn something new about themselves along the way.
Brand strategy and Creative direction: Adriana Parcero.
Naming: Gorka Meneses.
Photography: Vicente Pouso.
Retail design collaboration with: Parque Humano.
Client: Farmacia París / 2019.
ETE
ETE is all about exploring our senses, starting with smell. We created a space where people can discover and enjoy aromas in a new way. The brand and space invite people to connect with their senses and learn something new about themselves along the way.
Brand strategy and Creative direction: Adriana Parcero.
Naming: Gorka Meneses.
Photography: Vicente Pouso.
Retail design collaboration with: Parque Humano.
Client: Farmacia París / 2019.
Seams
Seams: Fashion, Media Design, and Social Justice uses storytelling to highlight the drama behind substandard clothing production. I used a fashion collection as a medium to portray an inconvenient reality. Each garment describes the drama behind sweatshops and the challenges garment workers face daily. My goal is to raise awareness about the people who create the clothes we wear every day and to humanize their struggles.
Creative direction and Video-ethnographic research: Adriana Parcero.
Photography: Isabel Avila.
Model: Rebekha Hogdson.
Sewing aide: Carrie Green.
MFA thesis, Media Design Program, Art Center College of Design / 2003.
Seams
Seams: Fashion, Media Design, and Social Justice uses storytelling to highlight the drama behind substandard clothing production. I used a fashion collection as a medium to portray an inconvenient reality. Each garment describes the drama behind sweatshops and the challenges garment workers face daily. My goal is to raise awareness about the people who create the clothes we wear every day and to humanize their struggles.
Creative direction and Video-ethnographic research: Adriana Parcero.
Photography: Isabel Avila.
Model: Rebekha Hogdson.
Sewing aide: Carrie Green.
MFA thesis, Media Design Program, Art Center College of Design / 2003.
